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SKINZ is a Ukrainian women’s clothing brand since 2021

Brand clients: Dasha Kvitkova, Anna Trincher, Sasha Chistova etc.

See project on Insta

Successfully presented and promoted new DNA collection creatively, despite limited resources and equipment, contributing to the brand's success during challenging times.

Collaboration fueled interest in the new collection. Potential customers were already interested in pre-ordering, seeing only the illustrated prototype suits.

SKINZ IS YOUR INNER DNA FREEDOM IS IN YOUR DNA

The phrase that reproduces the main essence of the collection is Freedom in your DNA. In our opinion, this phrase clearly conveys the strength of the Ukrainian people.

Sketching process

TRADITIONS AND MODERNITY

To visualize the idea of the project, traditional elements of Ukrainian headwear and hairstyles were used: shawl, ribbons and braids. However, to give them a contemporary look, modern materials and design elements have been added. Modern design elements such as geometric patterns or bright colours were also included to give headwear and hairstyles a more modern and trendy look. We aimed to keep the color palette in shades of blue and yellow.

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